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随着2008北京奥运会的日益临近,中国邮政作为服务奥运的窗口行业之一,各项通信服务工作正逐渐铺开,有些工作已经取得了明显的成效。当前市场环境中,分享奥运经济成为各路企业关注的焦点。为推进邮政的相关工作,集团公司先后发行了“奥运会徽”个性化邮票、奥运会会徽和吉祥物普通邮资明信片,并即将发行“奥运火炬”相关集邮产品。这些产品的推出,成为各地邮政部门开发奥运市场的有力武器。此外,邮政借助自身优势,已经跻身奥运特许零售商行列,又成功开拓了另一片新空间。
As the 2008 Beijing Olympic Games are approaching, as China’s postal service for the Olympic Games, all postal services are gradually unfolding. Some of the work has achieved remarkable results. In the current market environment, sharing the Olympic economy has become the focus of various enterprises. In order to promote postal work, the group company has successively issued “Olympic emblem” personalized stamps, Olympic emblem and mascot ordinary postal postcards, and will soon issue “Olympic Torch” related philatelic products. The launch of these products has become a powerful weapon in the postal service for the development of the Olympic market. In addition, by virtue of its own advantages, the postal service has become one of the Olympic retailers and has successfully opened up another new space.