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中国汽车经销商系列调查郑州报告,提出了3个值得中国汽车营销界探讨的关键问题2009年年初,《汽车商业评论》对郑州市区内及市区附近27家汽车经销商的24个品牌进行了一次详细调研。我们调研的目的是了解并记录各主要国产车品牌在郑州市所设经销商的硬件设施和管理服务情况;评价各主要国产车品牌在郑州市所设经销商整体销售服务水平,并加以合理的推广,总结出中国汽车市场的销售服务现状;找到中国汽车市场销售服务所存在的问题,分析其原因,并尽可能提出解决的方向。
China Auto Dealer Series Survey Zhengzhou Report Raises Three Key Issues Worth to Be Discussed in China’s Automotive Marketing Community In early 2009, the Automotive Business Review conducted a survey of 24 brands of 27 car dealers in and around Zhengzhou A detailed survey. The purpose of our research is to understand and record the hardware facilities and management services of dealers of major domestic-made car brands in Zhengzhou City; to evaluate the overall sales and service levels of major domestic car brands in Zhengzhou and to make reasonable Promote and summarize the status quo of the sales and service of China’s auto market; find out the problems existing in the sales and service of China’s auto market, analyze the reasons for the problems, and put forward the solutions as far as possible.