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乡镇企业近几年迅猛发展,在积极为国营企业填平补缺,作为助手,同国营企业大搞横向联合的同时,同国营企业展开了社会主义竞争,提出了挑战。这种竞争来势很猛,冲击很大,不仅进行质量竞争、信息竞争、人才竞争,还进行市场竞争。市场瞬息万变,错综复杂,影响市场变化的各种因素,存在着相关的联系。要在市场竞争中取胜,就要运用科学方法,对市场商品的供求发展趋势以及与之相联系的各种因素变化,进行调查、分析、判断和测算,即:市场预测,因此,市场预测对乡镇企业兴衰起着至关重要的作用。
The township and township enterprises have developed rapidly in recent years. They have actively filled the gaps for state-owned enterprises. As assistants, they have engaged in horizontal integration with state-owned enterprises and launched socialist competition with state-owned enterprises, presenting challenges. This kind of competition is very fierce and has great impact. It not only carries out quality competition, information competition, talent competition, but also carries out market competition. The market is constantly changing, intricate, and various factors that affect market changes, there are related links. To win in the market competition, it is necessary to use scientific methods to investigate, analyze, judge, and measure the trends in the supply and demand of market products and the changes in various factors associated with them. That is: market forecasting, therefore, market forecasting The rise and decline of township enterprises play a crucial role.