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营销的最大功能并不是销售产品,而是支撑公司的竞争能力。在公司中,每个人都只对竞争力负部分责任,对竞争力整体负责的只有总裁。那么总裁如何关注营销?从公司的整体竞争力出发,我觉得总裁应当把握三个大的原则:第一原则:在战略层面,关注对客户价值的定位,一年至少要花1/3的时间在市场调研与客户接触上。在战略层面,我建议老总们要
The biggest function of marketing is not to sell products, but to support the competitiveness of the company. In the company, everyone is only responsible for the competitiveness of the part responsible for the overall competitiveness of only the president. So how does the president focus on marketing? Starting from the overall competitiveness of the company, I think the president should grasp three major principles: The first principle: At the strategic level, focus on the positioning of customer value, spend at least 1/3 of a year In the market research and customer contact. At the strategic level, I suggest that CEOs want