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图形创意作为广告设计的重要表现形式,不仅注重主题的准确、清晰、简洁,而且强调创新性和独特性。图形创意教学应将教学重点从图形设计技术训练转向创新性思维的培养,引导学生独立构思,追求新颖。结合高校图形创意教学的特点,深入分析图形创新思维的内涵,如发散思维、定向思维、逆向思维等,并提出摒弃拿来主义、激发探索热情以及营造宽松氛围等教学策略,从日常课堂教学细节中逐步实现图形创意教学的转变,促进大学生图形创新思维的发展。
As an important manifestation of advertising design, graphic ideas not only focus on the accuracy, clarity and conciseness of the theme, but also emphasize on innovation and uniqueness. Graphic creative teaching should focus on teaching from graphic design and training to innovative training of innovative thinking, guide students to think independently, the pursuit of new. Combining with the characteristics of creative graphics teaching in colleges and universities, this paper deeply analyzes the connotation of creative thinking of graphics, such as divergent thinking, directed thinking and reverse thinking, and puts forward some teaching strategies such as rejecting fetchingism, stimulating enthusiasm for exploration and creating a relaxed atmosphere. In the gradual realization of the graphic creative teaching changes to promote the creative thinking of college students graphics.