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说到电视广告就不可避免地谈到17号令,它促使电视台对节目进行调整,有一个整体的规划。从媒体说,最终的形势是由管理型向经营型、营销型发展。走出自己的路,对电视台来说至关重要。在广告范畴里,必须面对的是市场。客户要在你的媒体里做广告,第一是想要得到回报。这个回报很有趣,客户投放广告最后的反馈是当地对其产品的消费。在这个层面上,城市电视台就有了自身的优势,因为广告投放的前提是要先了解当地人喜
When it comes to TV commercials, it is inevitable that Order No. 17, which prompted television programs to adjust, has an overall plan. From the media, said the ultimate situation is from management to business-oriented, marketing-based development. Getting out of your own way is crucial to the TV station. In the advertising area, we must face the market. Customers want to advertise in your media, the first is to get rewarded. This return is very interesting, the final feedback customers advertise is the local consumption of their products. At this level, the city television has its own advantages, because the advertising premise is to first understand the local people like