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在全球金融危机引发的“经济寒潮”中,企业社会责任被推到了时代前沿,成为全社会关注的一大热点。面对危机和生存压力,企业在积极应对的同时是否需要履行和推进企业的社会责任呢?答案是肯定的。从社会层面看,企业作为社会经济生活的基础单元,没有稳定的经济环境,企业经营将难以为继。从企业层面看,在危机中勇担社会责任,有助于提升企业的形象、社会公信力和
In the “economic cold ” triggered by the global financial crisis, corporate social responsibility was pushed to the forefront of the times and became a hot topic of concern to the entire society. In the face of the crisis and the pressure of survival, do enterprises need to fulfill and promote the social responsibility of enterprises while actively responding? The answer is affirmative. From a social perspective, as the basic unit of social and economic life, enterprises have no stable economic environment and business operations will be unsustainable. At the corporate level, bravely assuming social responsibility during a crisis helps to enhance the corporate image, social credibility and