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在2015年中,渠道格局还算比较稳定,一方面各行各业都不景气,渠道商只能在空调行业维持生存现状,另一方面新进入空调行业的经销商的数量有所减少。其实,渠道相对稳定的主要原因不外乎三点:第一,市场大环境不景气,项目减少,经销商的销售额受到影响;第二,利润不断降低,来自厂家和渠道同行的竞争压力比较大;第三,转型家装市场虽然容易,但是销量积累较慢,成长速度缓慢。据《中央空调市场》分析观察,未来3年,渠道格局将会出现一轮洗牌式的调整变化,在这3年中,渠道经销商的日子
In 2015, the pattern of channels remained relatively stable. On the one hand, all industries and industries were sluggish. Channel operators could only maintain the current status in the air-conditioning industry. On the other hand, the number of new distributors entering the air-conditioning industry had decreased. In fact, the main reasons for the relative stability of the channels are three things: First, the market environment is sluggish, the number of projects is reduced, and the sales of distributors are affected; second, the profits are continuously declining, and the competitive pressures from manufacturers and channel peers are relatively Third, although the transformation of the home improvement market is easy, sales growth has been slow and growth has been slow. According to the analysis of “Central Air Conditioning Market”, in the next three years, there will be a round of reshuffle adjustment changes in the channel structure, and in these three years, the days of channel distributors.