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自1990年美西南航空公司成立以来,低成本航空公司在全球蓬勃发展,JetBlue以其优异的经营业绩成为此界的典范之一,本文试图通过对JetBlue运营模式的某些方面的研究,为中国低成本航空公司的经营提供一些借鉴。
Since the establishment of the Southwest Airlines in 1990, low-cost carriers boomed around the world and JetBlue has become one of the best examples in this field with its outstanding business performance. This paper attempts to study some aspects of JetBlue’s business model for China Low-cost airline operators to provide some reference.