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复旦大学出版社2014年9月版互联时代,传统媒体都走在全媒体转型的路上,无论愿不愿意。然而,绝大多数媒体没有找到成功的秘钥。《致命的转化率:全媒体转型的陷阱》以严谨的理论推演、科学的实证精神、翔实的数据和分析,指明了全媒体转型的互联网逻辑——聚焦转化率而不是注意力、塑造产品思维而不是作者思维,才是传统媒介复兴的根基。本书作者系清华大学新闻与传播学院副教授、博士,媒介调查实验室主任,首部网络文明研究基地主任。相信其提供的系统化思维和
Fudan University Press September 2014 Edition In the era of the Internet, traditional media are all on the road to media transformation, no matter if they will. However, most media do not find the key to success. “Deadly Conversion Rate: The Pitfall of All-Media Transition” With rigorous theoretical deduction, scientific positivism, informative data and analysis, the internet logic of all-media transformation is pointed out - focus on conversion rather than attention, shaping the product thinking Not the author’s thinking, is the foundation of the revival of traditional media. The author of this book is an associate professor and doctor of Tsinghua University’s School of Journalism and Communication, director of the media investigation laboratory and director of the first network civilization research base. Believe it provides systematic thinking and