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当今的企业经营和公司生活,正在逐渐被各种榜单包围。公司价值方面,“世界500强排行榜”(《财富》)、“中国企业500强”(中国企业联合会)、“世界银行品牌500强名单”(《银行家》)等,其权威性已随其较长的发展历史和客观的评价体系而奠定;企业家方面,“福布斯富豪榜”“胡润百富榜”“CCTV中国经济年度人物”等,也正因其广泛的覆盖面和悬念迭出的结果而引起国人强烈关注。评奖,本质上属于“注意力经济”范畴,因而,那些深入人心的榜单往往由代表第三方权力和视角的媒体评出,似乎显得天经地义。从这个意义上说,一个好的财经媒体,其恒久的生命力,也体现在一个独特的、科学的、持久的榜单及其研究报告上,它代表了媒体最核心的价值观和立场。这就需要摒除商业化和政治操作的色彩。而事实证明,那些影响深
Today’s business and corporate life are being surrounded by various lists. In terms of corporate value, the top 500 list of Fortune, the Top 500 Chinese Enterprises (China Enterprise Confederation), the World Bank 500 list (The Banker) Etc., its authority has been laid in line with its long history of development and an objective evaluation system. On the entrepreneur side, the Forbes Rich List, Hurun Rich List, CCTV China Economic Person of the Year, Etc., arouse people’s strong concern because of their extensive coverage and suspenseful results. Awards, which are essentially in the category of “Attention Economies,” seem to be perfectly justified by the media, which represent the power and perspective of third parties, which are often well-publicized. In this sense, the long-term vitality of a sound financial media is also reflected in a unique, scientific and enduring list and its research report, which represents the core values and stance of the media. This requires the exclusion of the colors of commercialization and political manipulation. As it turns out, those effects are deep