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近年来,“限广令”“限娱令”“限外令”等限令相继推出,电视台面临着一系列难题,这些禁令看似阻碍了电视业的发展,阻滞了电视台的创收,但实则却是帮助电视台朝着良性的方向发展,使其不得不考虑全面转型,以适应新的时代发展要求,满足受众多元化的需要。本文首先对新颁布的限令作了解读,然后分析这些限令给电视台带来的积极和消极影响,最后给电视台经营管理的改变提供了建议。
In recent years, such restrictions have been introduced one after another, television stations are facing a series of difficulties that appear to have hindered the development of the television industry and blocked Television revenue, but in reality it is to help the TV station in a benign direction, so that it had to consider the full transformation in order to meet the requirements of the new era of development to meet the diverse needs of the audience. This article begins with an interpretation of the newly issued restrictions and then analyzes the positive and negative effects these restrictions have on television and finally provides advice on the changes in the management of television stations.