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以互联网为基础的新媒体,正以迅来不及掩耳之势飞速发展,并以其快速、便捷、直观等优势冲击着传统媒体。电视、广播、报纸等传统媒体的“日子”似乎越来越不好过。传统媒体真的会完全被新媒体取代吗?传统媒体如何在“新媒体”的冲击下,求存创新?以新媒体的迅速发展为背景,分析两种媒体的优势与劣势,探讨传统媒体与新媒体“博弈”中的生存之道。
The new media based on the internet is rapidly developing in a rather short period of time and has hit the traditional media with its advantages of quickness, convenience and intuition. The “days” of traditional media such as television, radio and newspapers seem less and less good. Is traditional media completely replaced by new media? How can traditional media survive under the impact of “new media ”? With the rapid development of new media as the background, the advantages and disadvantages of the two media are analyzed, and the traditional Media and New Media “Game ” in the survival of the Road.