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情感作为人的主观体验和内心感受,使人们在生活中迫切希望借助色彩、图形、结构、文字等外观形态,把自己的情感传达给别人。包装设计就是借助于色彩构成的形象和有创意的状态来传达设计者的情感,并与消费群体进行沟通和交流,设计师的心理才会因此而获得平衡和愉快,从而形成了设计师——包装作品——受众三位一体所构成的情感互动,我们可以将其称之为设计情感。
Emotion, as the subjective experience and inner feelings of people, urges people to express their emotions to others with their colors, figures, structures and words in their daily lives. Packaging design is based on the color of the image and the creative state to convey the designer’s feelings and communicate with the consumer groups and exchange, the designer’s psychology will therefore be balanced and enjoyable, thus forming a designer - Packaging works - the emotional interaction of the Trinity audience, we can call it a design emotion.