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移动营销首先要发掘移动媒体的特性,根据移动媒体的特点为移动端订制新的广告形式,并将其规模化推广。2013年,中国移动营销市场规模达155.2亿元,同比增长翻一番,增长率达105%。移动营销市场的高速增长又一次将移动营销推向了风口浪尖,移动似乎已经是营销人所不可回避的话题。为此,我们对悠易互通首席运营官郭志明进行了一次专访,让这位身处移动营销前线的实战专家为我们解析当前移动营销的发展阶段。
Mobile marketing, first of all, to explore the characteristics of mobile media, mobile media based on the characteristics of custom-tailored for mobile advertising, and its large-scale promotion. In 2013, the size of China’s mobile marketing market reached 15.52 billion yuan, doubling the growth of the same period last year with a growth rate of 105%. The rapid growth of the mobile marketing market has once again pushed mobile marketing to the cusp, and mobile seems to be an unavoidable topic for marketers. To this end, we have an interview with COO Kuo Chi-ming, Youyi interoperability chief operating officer, so that the mobile marketing front-line real experts for us to resolve the current stage of mobile marketing.