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背景介绍:美国“拍卖系统”公司首席执行官是一家有18年历史的拍卖公司,总部位于美国菲尼克斯,年收入1.35亿美元。两年前,魏登哈默尔在上海开设了分支机构。在那里,她的拍卖业务为西方制造商提供了一条便捷通道,可以让它们出口商品,或者检验市场需求并了解定价。我去中国,是因为我当时正在寻找其他一些机会,美国好像已经没有那种机会了。我最初的想法是设立一个卫星办公室,在那边复制在美国的做法,也就是把中国已有的商品卖给中国人。不过是在中国销售新商品,而不是二手货。在中
Background: The United States “Auction System ” CEO is an 18-year-old auction company headquartered in the United States, Phoenix, with an annual income of 135 million US dollars. Two years ago, Weidenhamber opened a branch in Shanghai. There, her auction business offers Western manufacturers a convenient way to export their products or to test market needs and understand pricing. I went to China because I was looking for some other opportunities at that time. The United States seems to have no such opportunity. My initial idea was to set up a satellite office where I copied the practice in the United States, that is, sold China's existing products to Chinese people. However, sales of new products in China, rather than second-hand goods. In