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几年前,高端家电在消费者眼中还只是社会少数群体才能享受到的奢侈品,高端与高价基本等同。随着高端家电占比的持续提升,在消费升级和更新换代需求的驱动下,高端家电市场迎来新的发展拐点,越来越多的消费者成为高端家电产品的消费群体,开始享受高端家电生活。不过,既然高端家电被定义为高端,除了在高价位上做文章,也应该能够让消费者轻松享受家电带来的惬
A few years ago, high-end home appliances in the eyes of consumers is only the luxury of social minorities to enjoy, high-end and high prices are basically the same. With the continuous improvement of the proportion of high-end home appliances, driven by the demand for upgrading and upgrading of consumer products, the high-end home appliance market usher in a new turning point in the development. More and more consumers have become the consumer groups of high-end home appliance products and are enjoying high-end home appliances life. However, since high-end appliances are defined as high-end, in addition to make a fuss about high prices, it should be able to allow consumers to easily enjoy the comfort of home appliances