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品牌在它的故乡不能验证它的价值，因此本地的名人或者名牌远不具我们通常所说的传播价值，因此值得尊敬的是那些具有跨文化影响力，并广获异乡人和异域文化接受的知名事物。宋如华和它的托普公司就是这样的在中国跨域运行的初步成功者之一。跨域运行的价值在于它需要克服不同
Because the brand can not verify its value in its hometown, local celebrities or brand names are far from what we usually call spreading value. Therefore, it is worthy of respect that those who have cross-cultural influence and are widely accepted by strangers and exotic cultures thing. Song Ruhua and its Top Company are one of the first successful winners in cross-domain operations in China. The value of running across domains is that it needs to overcome differences