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近年来,银行公共关系工作,在银行业务拓展中起到了积极的作用,但其效果和影响却不及宾馆、酒店、旅游业和工商企业明显.一个重要的原因,就是没有注重在内部设立专门部门或指定部门负责,使公共关系缺乏银行特色,显得平淡无奇.所以,指定由办公室担负其公关部门的职责,赋予一定的职能,增配一定的力量,对于促使银行公共关系在银行现代管理中发挥积极作用,不失为一条捷径.公共关系营运的6种职能——搜集信息、咨询建议、传播沟通、社会交往、教育引导、协调内外关系中,有5种可通过办公室工作将其具体付诸实施.
In recent years, the bank’s public relations work has played a positive role in the expansion of banking business, but its effect and impact have not been as obvious as hotels, hotels, tourism and business enterprises. One important reason is that it did not pay attention to the establishment of specialized departments Or the designated department is responsible for making the public relations lack of banking characteristics, seem dull .So, designated by the office to assume the responsibility of its public relations departments, to give a certain function, with a certain amount of additional force, to promote bank public relations in the bank modern management Play an active role, after all, a short cut.Public relations operation of the six kinds of functions - to collect information, advice, communication, social interaction, education and guidance, coordination of internal and external relations, there are five kinds of office work can be put into practice .