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城市化,城市的不断繁荣,随着消费者生活多元化以及消费习惯的改变,客观上推动了户外广告的发展。户外广告由于城市建设有了更多样化更有效的投放载体。由于城市人口不断膨胀,人口流动性加大,而且人们身处户外的时间的变长了,所以视觉冲击力强,创意无限的户外广告开始更有效的影响着人们的消费,品牌宣传作用愈加凸现出来。户外广告是一种分众传媒,目前,中国的户外广告产业正在驶入快车道。AC尼尔森的数据显示,2004年,中国
Urbanization, the city’s constant prosperity, with the diversification of consumer life and changes in consumer habits, objectively promoted the development of outdoor advertising. Outdoor advertising due to urban construction has become more diversified and more effective delivery of vehicles. Due to the ever-expanding urban population and the increased mobility of the population, as well as the longer time people live in the outdoors, the visual impact is strong and the creative outdoor advertising begins to affect people’s consumption more effectively and the brand promotion function becomes more prominent come out. Outdoor advertising is a Focus Media, at present, China’s outdoor advertising industry is driving into the fast lane. AC Nielsen’s data show that in 2004, China