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长期以来,市场营销专业实践教学存在师资力量欠缺、教学体系不完善、实践教学条件较差以及营销实习环节薄弱等问题,培养的学生难以适应用人单位的需求。因此应通过改革考核方式、加强软硬件建设、完善实践教学体系、提高教师教学实践能力等方面对市场营销专业实践教学体系进行改革,本文将就这一系列问题予以一一阐释。
For a long time, there are problems such as lack of teaching staff, imperfect teaching system, poor teaching practice conditions and weak links in marketing internship in practical teaching of marketing major. It is hard for students to adapt themselves to the needs of employers. Therefore, it is necessary to reform the practical teaching system of marketing by reforming the examination methods, strengthening the hardware and software construction, perfecting the practice teaching system and improving the ability of teachers’ teaching practice. This article will explain the series of questions one by one.