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当下,在电视媒体市场竞争激烈的今天,省级卫视频道的发展与挑战尤为严峻。如何最大程度地争夺全国受众市场、拓展卫视频道影响力、提升频道品牌价值,是每一个卫视频道,乃至省级台面临的最大课题。根据区域传播的特点、地域文化的优势,利用原生态的文化来做一些有看点有卖点的节目,开创本土特色电视品牌,注
At present, the intense competition in the television media market today, the development and challenges of provincial satellite TV channels is particularly serious. How to maximize competition for the national audience market, expand the influence of satellite channel, enhance the channel brand value, is every satellite TV channel, and even the largest issue facing the provincial level. According to the characteristics of regional dissemination, the advantages of regional culture, the use of the original ecological culture to do something as a selling point programs to create local characteristics of the TV brand, note