论文部分内容阅读
80亿的销售额度曾使三株成为市场神话。遍布全国乡村的墙体广告使三株妇孺皆知。三株更是一度成为中药帝国。然而,三株从最辉煌的时候开始就已经埋下了病根,终于,1998年的常德事件成了三株帝国时代急剧衰败的转折点。三株创始人吴炳新痛定思痛,他坚信自己宝刀未老,决心锐意改革,欲东山再起。经过大量裁员,调整产业结构,加强管理等多种措施,三株的努力有了明显的效果。继1998、1999两年巨额亏损后,2000年,三株销售收入达到5亿元,减亏60％,主要产业开始赢利。2001年,集团整体开始赢利。关注三株的目光又开始多起来,人们也情不自禁地要问,三株能否再现辉煌?三株如何能够再现辉煌?
Eight billion sales have made three strains of the market myth. Wall advertisements spread throughout the country make three women and children know each other. Three strains of Chinese medicine was once empire. However, the three strains have laid the root cause since the most brilliant time. Finally, the 1998 Changde incident turned into a turning point for the rapid decay of the three Empires. Wu Bingxin, the three founders of the two countries, affirmed their plight. He firmly believed that he was determined to reform without any decision and would like to make a comeback. After a large number of layoffs, adjusting the industrial structure, strengthening management and other measures, the efforts of the three strains have had obvious effects. After a huge loss in 1998 and 1999, the sales income of the three companies reached 500 million yuan in 2000, a reduction of 60%. The major industries started to make profits. In 2001, the group as a whole began to profit. Concerned about the three strains of the eyes began to rise again, people can not help but ask, three can reproduce the brilliant? Three how to reproduce the glory?