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新的媒介形态层出不穷,它们所具有的新的传播功能、新的传播方式、传播手段让报人们在震惊之余,不得不思考怎样应对。悲观者在那些令人眼花缭乱功能强大的新传播方式面前主动放弃,动不动就吓唬自己报业要灭亡。乐观感性者选择的是利用、借用、使用、运用新媒体的方式,对新兴媒体亦步亦趋,只要有新的东西出来,就赶紧拿过来为我所用。乐观理性者思考的是如何发挥那些新兴媒体不可能拥有的本媒体的独特优势,获得传播能力的巨大提升,在新的传播格局中,拥有不可替代的价值。未来的传播格局,本来就应是这样多元的。每一种媒介都会有其独特价值,关键是要发现并恰当运用。
New forms of media emerge in an endless stream, and their new communication functions, new modes of communication and means of communication have made the newspaper people shocked and have to think about how to deal with them. Pessimists take the initiative to give up in front of those dazzling and powerful new forms of communication, and they often frighten their newspapers to perish. Optimists choose to use, borrow, use, use of new media, the emerging media also tend to move forward, as long as there are new things, they quickly took it for my own use. Optimistic rational thinking is how to play that the emerging media can not have the unique advantages of the media, access to the great improvement of communication capabilities, in the new communication structure, with irreplaceable value. The future of communication patterns, should have been so diverse. Each media will have its unique value, the key is to find and properly use.