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11月10日,美国财经媒体CNBC援引市场研究公司Forrester预测结果称,到明年年底,全球手机用户将达到48亿,智能手机用户将占到全球人口比重的46%,而非洲和亚洲将起到主要的推动作用。Forrester还有其他重要发现:2016年,消费者针对移动设备将开始要求更加简化有效的体验,而品牌商将开始意识到这一点。在使用移动设备与企业互动时,美国和欧洲的消费者将开始追赶需求日渐增长的亚洲用户。
On November 10, CNBC quoted market research firm Forrester as predicting that by the end of next year, global mobile phone users will reach 4.8 billion and smart phone users will account for 46% of the global population while Africa and Asia will play The main role of promotion. Forrester has other important findings: In 2016, consumers will begin to demand more streamlined and efficient experiences for mobile devices, and brands will begin to realize this. When using mobile devices to interact with businesses, consumers in the United States and Europe will start catching up with the growing Asian audience.