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在经济全球化趋势加快、国际交往日益频繁的今天,会展旅游作为一种能够促进经济交流、贸易往来的重要途径,已日益受到世界各国的广泛重视。会展旅游是指在经济全球化和信息化背景下各类会展活动、会展产业和会展经济的通称,其核心是会展产业。根据世界权威会议组织——国际会议协会(ICCA)的统计,目前全世界每年大型会展不少于15万个,仅国际会议达到就有7万多个,参加国超过4个、节会外宾超过50人
As economic globalization accelerates and international exchanges become more frequent, as an important way to promote economic exchanges and trade, convention and exhibition tourism has drawn increasing attention from all countries in the world. MICE is the general term for all kinds of MICE, MICE and convention and exhibition economy under the background of economic globalization and informationization. Its core is exhibition industry. According to the International Association of Conferences (ICCA), the authoritative conference organization in the world, there are at least 150,000 major conventions and exhibitions annually in the world, more than 70,000 in international conferences, more than 4 participating countries and more than 50 people