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随着人类社会经济可持续发展战略的演进,绿色消费已经成为一种崭新的消费模式。近些年我国大力提倡绿色消费,使其得到推广,与之同时,企业的绿色营销也面临不少难题。本文先描述了我国绿色消费的发展现状,然后对其影响因素进行了全面系统的分析,并由此提出我国实施绿色营销、推动可持续发展的战略构想和对策建议,以期促进绿色运动在我国的顺利开展。并为我国企业借助绿色营销增强国际竞争力提供决策支持。
With the gradual development of human social and economic sustainable development strategy, green consumption has become a brand new consumption pattern. In recent years, China vigorously advocates green consumption and promotes it. At the same time, the green marketing of enterprises also faces many problems. This paper first describes the current situation of the development of green consumption in our country, and then makes a comprehensive and systematic analysis of its influencing factors. Based on this, we put forward the strategic ideas and countermeasures for implementing green marketing in our country and promoting sustainable development in order to promote the green movement in our country successfully launch. And provide decision-making support for Chinese enterprises to make use of green marketing to enhance their international competitiveness.