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互联网正以不可阻挡之势席卷传统行业,颠覆传统模式。这一次,轮到了电视业。多年以来,彩电行业被视作一个过时的没落行业,传统的生产方式、陈旧的营销模式,加上近年不断上升的成本、常年不断的价格战,而且还要面对不断兴起的互联网视频业,传统电视业几乎处于崩溃边缘。但2013年,电视业的命运发生了惊天逆转,从一个夕阳行业骤然变成热门产业,成为继PC端和手机端之后又一个改变人们未来生活方式的客厅入口,也成为各路资本竞相争夺的焦点。引发这场变局的原因,是互联网企业大举进入电视业,用全新的互联网思维做电视,改变了传统电视行业原有的商业模式和竞争格局。
The Internet is being overwhelmed by the irresistible trend sweeping the traditional industries, subverting the traditional model. This time it is the turn of the television industry. Over the years, the TV industry has been regarded as an outdated and declining industry. Traditional production methods, outdated marketing models, coupled with the rising costs in recent years, the perennial price war, but also the emerging Internet video industry, The traditional television industry is almost on the brink of collapse. However, in 2013, the fate of the television industry has undergone a dramatic reversal. From a sunset industry to a hot industry, it became another entrance to the living room that changed people’s future lifestyles after the PC and mobile terminals, and also competed for capital in various ways focus. The reason for this change is that Internet companies have entered the television industry in large numbers and made television with a brand new Internet thinking that has changed the original business model and competitive landscape of the traditional television industry.