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相对于历史悠久研究深入的欧美家电行业,我国家电行业具有起步晚、市场结构复杂、竞争激烈的特点。在一定程度上家电企业的发展水平是我国经济发展规律、企业经营行为的缩影。鉴于家电行业特殊的行业特征,故此,本研究基于我国家电企业多元化经营特征,通过对家电企业多元化经营的动因分析和家电企业多元化经营的效应分析,针对家电行业的发展状况对多元化经营的家电企业如何提升企业绩效给出几点建议。
Relative to the long history of research in Europe and the United States home appliances industry, China’s home appliance industry with a late start, the market structure is complex and highly competitive. To a certain extent, the level of development of home appliance enterprises is a microcosm of China’s economic development law and business conduct. In view of the special characteristics of the appliance industry, therefore, this study is based on the characteristics of diversification of China’s home appliance enterprises, through the analysis of the causes of the diversification of household appliances business and the analysis of the effect of the diversification of home appliance enterprises. In view of the diversification of the development of the home appliance industry, How to improve business performance of household appliances business to give a few suggestions.