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2月17日,《中国记者》杂志社、《新闻实践》杂志社、中共温州市委宣传部和温州日报报业集团在温州举行研讨会,以《温州商报》“品牌温州全国行”活动为例,对媒体开展社会活动,提升引导力、影响力进行探讨。研讨会上,来自北京、杭州等地的专家学者围绕媒体开展社会活动的目的、意义、路径选择、运作模式,走出去拓展新闻资源、提振地方发展信心和维护良好形象以及如何完善、改进活动组织等话题进行了深入研讨。为展示研讨成果,本刊本期选登温州日报报业集团副社长、《温州商报》总编辑金可生的业务论文。欢迎来稿继续探讨。
On February 17, “China Journalist” magazine, “Journalism Practice” magazine, Propaganda Department of CPC Wenzhou Municipal Committee and Wenzhou Daily Newspaper Group held a seminar in Wenzhou with “Wenzhou Business Daily” and “Wenzhou Brand Nationwide Branches” Activities, for example, the media to carry out social activities, enhance the guidance and influence to explore. During the seminar, experts and scholars from Beijing and Hangzhou focused on the purpose, significance, path selection and mode of operation of social activities of the media, went out to expand news resources, boosted local confidence in development and maintained a good image, and improved activities Organization and other topics conducted in-depth discussion. In order to show the outcome of the study, this issue selected Wenzhou Daily Newspaper Group Vice President, “Wenzhou Business Daily,” editor in Chief Kim Kesheng business papers. Welcome contributions to continue to explore.