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当今时代,文化在社会经济发展中的作用越来越突出。推动文化旅游与体育产业的融合发展,既是体育产业发展的趋势,也是实现文化旅游大发展的需要。江苏作为文化旅游资源大省,如何将资源优势转化为经济优势,促进二者有机的融合与发展,是一个亟待解决的问题。本文力图从多角度的方法来进行研究,对于提升江苏文化旅游内涵、塑造旅游品牌形象具有很重要的意义。
In today’s era, culture plays an increasingly prominent role in social and economic development. To promote the integrated development of cultural tourism and sports industry is not only the trend of development of sports industry but also the need of realizing the great development of cultural tourism. As a major province of cultural tourism resources, how to transform resource advantages into economic advantages and promote the integration and development between the two is an urgent issue to be solved. This article tries hard to carry on the research from the multi-angle method, has the very vital significance to enhances the Jiangsu culture travel connotation, shape the tourist brand image.