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共性与个性并不矛盾,二者相辅相成、互为补充。在共性的基础上,个性成为了引人注目的焦点;而在不同的个性之外,共性的存在则往往意味着优秀的基因得到了继承。世间万物皆是如此,汽车也不例外。如今的中国车市越来越接近成熟了,汽车已经褪去了“奢侈品”的外衣,消费者在面对数不胜数的品牌和车型时,也越来越重视实用意义。于是,汽车的功能性变得至关重要,消费者在选车时也更加关心空间、配置等关系到使用感受的因素。如果说消费者对于汽车功能性的诉求是
Common and personal are not contradictory, the two complement each other and complement each other. On the basis of commonality, personality has become the focus of attention; in addition to different personality, the common existence often means that good genes have been inherited. Everything in the world is the case, the car is no exception. Nowadays, the automobile market in China is becoming more and more mature. The cars have faded away from the “luxury.” As consumers face more and more brands and models, they also pay more and more attention to practical significance. As a result, the car’s functionality becomes crucial, and consumers are more concerned with space, configuration, and other factors that affect how they feel when choosing a car. If consumers demand for the car’s functionality is