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新媒体时代各类微信公众号如雨后春笋般出现,微信公众号的功能和类别繁多,服务于英语学习者和外国人的公众号也是其中的一类。英语微信公众号“helo Chongqing”是网络媒体华龙网主办的微信公众号,其打破了以往主流媒体公众号严肃的排版风格,在内容的选择和整合以英文的形式呈现本地新闻和社会热点、生活经验类、热点讨论类、奇闻趣事类的文章,让英语学习者在休闲娱乐中学习英语。华龙网的英语微信公众号“helo Chongqing”紧贴受众生活关注社会热点,仅从传播内容策略上来说,作为英语公众平台是成功的。
In the new media era, all kinds of WeChat public accounts have mushroomed, and the functions and categories of WeChat public accounts are numerous. The public service for English learners and foreigners is also one of them. English WeChat public number “helo Chongqing” is the WeChat public number sponsored by the online media Hualong Network, which broke the serious typographic style of the public media in the past, and presented the local news and social hot spots in the form of English in the content selection and integration , Life experience class, hot discussion class, Gonzo class articles, so that English learners learn English in leisure and entertainment. Hualong network of WeChat public account “helo Chongqing ” close to the audience life concerned about the social hot spots, only from the content of the dissemination strategy, as the English public platform is successful.