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《东方早报》以周报方式操作日报,试图以财经新闻为特色,打造一张面向长三角高端受众的综合性日报。从目前的表现及上海地区的媒介消费状况来看,《东方早报》此举可谓轻率出兵,没有探清市场深度。 5月28日,《东方早报》推出试刊第一期——SARS特刊。报纸为对开48版,黑白版面为36版,占75％,彩色版面为12版,占25％。新华传媒工场分析师认为,《东方早报》的报道本身可圈可点,综合素质较高;但结合报纸内容定位、目标读者定位和广告客户定位三大因素,其前景有待观望。
The Oriental Morning Post operated the daily newspaper in a weekly manner and tried to focus on the financial news to create a comprehensive daily newspaper targeting the high-end audience in the Yangtze River Delta. From the current performance and media consumption in Shanghai, the “Oriental Morning Post” can be described as a rash operation, did not find out the depth of the market. May 28, “Oriental Morning Post” launched the first issue of trial - SARS special issue. The newspaper is off 48, black and white 36 is the layout, accounting for 75% of the color layout is 12, accounting for 25%. Xinhua Media Workshop analysts believe that “Oriental Morning Post,” the report itself is commendable, higher overall quality; but combined with the newspaper content positioning, target audience positioning and advertisers positioning the three major factors, the prospects remain to be seen.