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一份广为流传的创业阵亡公司名单宣示着创业公司倒闭潮的来临。IT桔子统计数据显示,截至2015年底,已有近千家公司处于“关闭”状态,占到了总体的4.5%,比2014年新增83家公司。成功的公司都很相似,倒下的公司却各有各的痛,它们中的大多数都存在伪需求泛滥、团队管理不善、盲目效仿跟风、商业模式不清晰等问题。作为典型的例子,上门洗车、上门美容创业公司的轮番阵亡证实了“线下为王”的道理,毕竟,不是所有领域都适合被互联网改造。
A widely circulated list of startup killed companies declares the dawn of a startup collapse. IT Orange statistics show that as of the end of 2015, nearly a thousand companies in the “off” state, accounting for 4.5% of the overall, compared with 83 new companies in 2014. Successful companies are all very similar. Fallen companies have their own pains. Most of them suffer from fake demand, poor team management, blind follow-up and unclear business models. As a typical example, door-to-door car wash, start-ups of beauty startups confirmed the truth that “offline is king.” After all, not all areas are suitable for being transformed by the Internet.