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奥林匹克运动是人类社会的一个罕见的杰作,它将体育运动的多种功能发挥得淋漓尽致,影响力远远超出了体育的范畴,在当代世界的政治、经济、哲学、文化、艺术和新闻媒介等诸多方面产生了一系列不容忽视的影响。现代奥运会曾经承载过太多的政治使命,也曾经为经济文化等领域带来过前所未有的财富和繁荣,更曾经以其特有的魅力促使人们的思想意识及生活方式悄悄地发生着改变。本刊从2008年第1期开始推出《聚焦奥运》专栏,旨在通过传媒眼光聚焦发生在2008北京奥运会过程中关于政治的、经济的、文化的以及生活方式的等各个层面、各个领域、各个角度上崭新的一面,并以理性的思考进行梳理和概括,以此进一步丰富奥运报道理论、整合奥运报道资源、完善奥运报道机制,为承载着中国特色文化元素的奥运电视传播的理性探索交一份有价值的答卷。
The Olympic Movement is a rare masterpiece of human society. It exerts the most diverse functions of sports activities far beyond the sphere of sport. In the political, economic, philosophical, cultural, artistic and media fields of the contemporary world, etc. Many aspects have had a series of influences that can not be ignored. The modern Olympic Games, which once carried too many political missions, also brought unprecedented wealth and prosperity to areas such as economy and culture, and even quietly changed people’s ideology and life style with its unique charm. Since 2008, the first issue of “Focus on the Olympic Games” column, aims to focus on the media through the eyes of the Olympic Games in Beijing in 2008 during the political, economic, cultural and lifestyle aspects of all levels, all fields, each Perspective on a brand-new side, and sort out with rational thinking, in order to further enrich the Olympic coverage theory, integrate the Olympic coverage of resources, improve the reporting mechanism of the Olympic Games, carrying the cultural elements with Chinese characteristics of the Olympic Games television rational exploration pay a pay A valuable answer.