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营销时代的要求 无论是经销商还是生产商,在进行商品推广时都离不开促销活动。特别是对于新进入市场的产品,更是必须进行促销。 促销活动的产生是随着行销观念的变化而兴起的。行销观念存在这样一个变化过程:以生产为主的生产导向观念→以产品为主的产品导向观念→以销售为主
Marketing requirements of the age Whether it is distributors or manufacturers, are indispensable in promoting the promotion of goods. Especially for new products entering the market, but also must be promoted. The emergence of promotional activities with the marketing concept of the rise. Concept of marketing there is such a change process: the concept of production-oriented production → product-oriented product-oriented concept to the main sales