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广告是一类文化形态特征,基于视觉审美形态下它的传播特征通常会表现成图形符号作为媒介视觉传播形式。当代广告对商品信息进行传播的时候,同样的商品涵盖审美意识,价值理念和思想也被传播出去,也就是我们通常所说的商品附加属性,广告所呈现附加属性一定要转化为图形符号方能对受众有效传播。所以,对当下也就是21世纪审美意识已经发生巨变情况下对平面广告的创意特征加以分析,对广告文化传播与发展是异常重要的。
Advertising is a kind of cultural morphological features. Based on the visual aesthetics, its communication features usually appear as graphic symbols as the form of media visual communication. When contemporary advertising disseminates the product information, the same goods cover the aesthetic awareness, the values and ideas are also spread out, that is, what we usually call the additional attributes of goods, advertising the additional attributes must be converted to a graphic symbol To the audience effectively spread. Therefore, it is very important to analyze the creative features of print ads nowadays, that is, under the dramatic change of aesthetic awareness in the 21st century, which is of great importance to the spread and development of advertising culture.