有感于巴黎户外广告

• 作 者: 杨新生
• 出 处: 中国广告
• 发表日期: 2002年01期
• 关键词: 户外广告 广告节 戛纳 国际大都市 城市景观 内部设施 拜占庭 顶帽 霓虹灯广告 时间限制

借赴法国戛纳广告节开会之际,顺路来到慕名已久的国际大都市巴黎,因时间限制,对巴黎城市景观及户外广告,只能匆匆一顾,但感受颇深。巴黎是一座历史悠久的现代化城市。六月的巴黎、气候宜人、草木葱茏、百花争艳。市内现代化的高楼几乎没有、街道两旁多以18、19世纪的古建筑为主,但内部设施先进现代,并得到很好的保护。这正说明法国政府对待文化遗产的重视。市中心商业十分繁荣,街道整洁宽畅,无拥挤感。下车我们沿街而行,墨绿色的广告柱展现在我们的眼前,圆形的大柱上戴有六边形的尖顶帽,有人说像拜占庭教堂上的圆顶,

On the occasion of the Cannes Festival of Festivals in France, I arrived on my way to the prestigious international metropolis, Paris, for a time-limited visit to Paris cityscape and outdoor advertising. Paris is a historic and modern city. June in Paris, a pleasant climate, lush vegetation, flowers bloom. There are few modern high-rise buildings in the city. The streets are dominated by ancient buildings of the 18th and 19th centuries, but the interior facilities are advanced and modern and are well protected. This shows that the French government attaches importance to cultural heritage. Downtown business is very prosperous, the streets clean and tidy, no sense of congestion. Get off and we walk down the street, dark green advertising column displayed in front of us, round the big column wearing a hexagonal spire cap, some say like the dome by the Byzantine church,