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案例分析法是通过一个具体教育情景或工作的描述,引导学生对这些特殊情景进行讨论的一种教学方法。本文拟从案例分析法的影响因素及其在市场营销学教学中的具体应用两个方面对案例分析法进行探讨。
The case analysis method is a teaching method that guides students to discuss these special situations through the description of a specific education scenario or work. This paper discusses the case analysis method from two aspects of the influencing factors of the case analysis method and its specific application in marketing teaching.