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在激烈的市场竞争环境下,创新市场营销管理要素已经成为企业的必然发展方向。创新并不是简单的单一性工程,其实质上则为一个全面且系统性的工程形式,因此企业不仅要对技术创新予以完成,还需要对其他方面的创新给予实现。本文对市场竞争下市场营销管理要素创新机制进行探讨。
In the fierce market competition environment, innovative marketing management has become the inevitable direction of development of enterprises. Innovation is not a simple unitary project. In essence, it is a comprehensive and systematic form of engineering. Therefore, enterprises must not only accomplish technological innovation but also realize other aspects of innovation. This article discusses the innovation mechanism of marketing management under market competition.