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改革以来,我国企业面临着来自内部和外部的双重压力,既需要对传统经营机制进行改造;又需要适应变革时代错综复杂的外部环境。市场经济条件下,外部环境的优劣对企业的生死存亡起着至关重要的作用。企业的经济活动就是对外部环境判断、适应、利用的过程,企业对外部环境的应变能力是企业实力的直接体现。谁能更好地把握环境,谁就能在竞争中取胜。如何正确地认识外部环境,形成准确的判断和预测,是把握和顺应环境的前
Since the reform, Chinese enterprises are faced with the dual pressures from inside and outside, which not only need to reform the traditional management mechanism, but also need to adapt to the complicated external environment in the era of change. Under the conditions of market economy, the pros and cons of the external environment play an important role in the survival of enterprises. The economic activity of an enterprise is the process of judging, adapting and utilizing the external environment. The ability of the enterprise to respond to the external environment is a direct manifestation of the strength of an enterprise. Who can better grasp the environment, who will be able to win the competition. How to correctly understand the external environment and form an accurate judgment and prediction is to grasp and adapt to the environment before