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想要在传播重构时代有所作为,我们需要利用技术,去对消费者做更精准的洞察,借此来传达“不变”的价值。在互联网成为社会基础设施,成为配置社会资源、重构社会传播的基本方式的今天,无论是社会生活,还是用户媒体使用习惯、传媒产业的运行机制等,一切都在被重构,尤其是伴随着数字营销、人工智能等新科技的到来,整个传媒业界都在发生着剧烈变化,我们称之为传播重构。在这样的一个时代里,如何应对重构带来的风险,是每个媒体人迫切关注的焦点,为此我们专访了上海申通德高地铁广告有限公
In order to make a difference in the era of communication and reconstruction, we need to use technology to provide consumers with more accurate insights, so as to convey the value of “immutable”. Today, as the Internet has become a social infrastructure, a basic way to allocate social resources and reconstruct social communication, everything is being reconstructed, whether it be social life, the habits of users’ media, the operating mechanism of the media industry, etc. Especially, With the advent of new technologies such as digital marketing and artificial intelligence, the entire media industry is undergoing dramatic changes, which we call the dissemination and reconstruction. In such an era, how to deal with the risks brought about by the reconstruction is the urgent concern of every media person. Therefore, we interviewed Shanghai Shentong Takao Subway Advertising Co., Ltd.