“双纸并举”与读者意识

• 作 者: 卓良辉
• 机 构: 福州晚报,
• 出 处: 新闻战线
• 发表日期: 2013年10期
• 关键词: 读者意识 信息发布渠道 分众化 生活类 和纸 版面内容 版面形式 副刊版 新媒体平台 生动感人

读者是报纸生存的根本。报人如何服务好读者,让更多人买你的报纸,这就是读者意识。从产品生产流通到售后服务各个环节,都要做好纸上服务和纸外服务两大文章,坚持“双纸并举”。新媒体之新,不仅是内容之新形式之新,更是观念之新为应对新媒体的挑战,传统纸媒尤其是都市生活类报纸,势必要更新观念,对读者意识来番重新认识重新实践。纸上服务与纸外服务随着新媒体的飞速发展,信息发布渠道日益多元化,受众接受信息途径越来越多,读者分众化给传

Readers are the fundamental survival of the newspaper. How to serve the newspaper readers, let more people buy your newspaper, this is the reader awareness. From product production and distribution to after-sales service in all aspects, we must do a good job on paper and paper services, two major articles, adhere to “double paper ”. The newness of new media is not only a new form of content but also a new challenge of new media. Traditional media, especially urban life newspapers, are bound to renew their concepts and re-understand the reader’s consciousness. Services on paper and services on paper With the rapid development of new media, information dissemination channels are increasingly diversified, and the audiences receive more and more information channels.