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标题是报道的广告。好的标题会伸出手来抓住读者。如果标题是明快、言之有物、清楚和准确的,读者就会被勾住,他们会立刻去读,而这就是标题的全部目的。
The title is the advertisement for the story. Good title will reach out and grab the reader. If the headline is bright, meaningful, clear and accurate, the reader will be hooked and they will read immediately, and that’s the whole point of the headline.