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随着3G、4G等移动通信技术的迅猛发展以及WIFI连接的全覆盖,移动互联网正成为新的重要传播方式,为文化传播打开了广阔空间。在WIFI铺设点越来越多、3G、4G移动通信技术等新传播技术迅速发展的新形势下,文化的传播需要快速适应新形势、迎接新挑战和新机遇。利用移动互联网这种新技术来创新文化传播方式既有利于传播传统优秀文化,推动传统文化的传承保护和公共文化的创新服务,也有助于积极构建有利于传承文化基因、彰显文化生命力的文化生态。
With the rapid development of mobile communication technologies such as 3G and 4G and the full coverage of WIFI connections, the mobile Internet is becoming a new important mode of communication, opening up a vast space for cultural transmission. With more and more WIFI deployment sites and the rapid development of new communication technologies such as 3G and 4G mobile communication technologies, the spread of culture needs to adapt quickly to the new situation and meet new challenges and new opportunities. The use of this new technology of mobile Internet to innovate the means of cultural transmission is not only conducive to the dissemination of traditional culture of excellence, the promotion of traditional culture, the protection of public culture and innovative services of public culture, but also contributes to the active construction of a cultural ecology conducive to the transmission of cultural genes and cultural vitality .