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在当前智能电网时代背景下,供电企业要想获得更好的发展,就应该积极转变电力营销管理策略,进一步提升电力营销管理水平,进而在日益激烈的市场竞争中获胜。我国电力营销体制改革得到了进一步的深化发展,电力营销工作出现了全新的变化,极大推动了供电企业的现代化建设和发展。所以,为了满足供电企业现代化建设和发展的需要,十分有必要结合智能电网背景对电力营销管理进行改革和创新,使其能够与当前市场化需求相适应,在满足市场需求的基础上,获得更好的发展。
In the current era of smart grid, power supply enterprises in order to achieve better development, it should actively change the power marketing management strategies to further enhance the level of power marketing management, and thus win the increasingly fierce market competition. China’s electricity marketing system has been further deepened the reform and development, power marketing has undergone a whole new changes, greatly promoted the modernization of power supply enterprises and development. Therefore, in order to meet the needs of modernization and development of power supply enterprises, it is very necessary to reform and innovate the power marketing management in light of the background of smart grid so that it can adapt to the current market-oriented needs and obtain more Good development.