要提高企业竞争比较优势

• 作 者: 杨金凤
• 出 处: 价格与市场
• 发表日期: 2004年期
• 关键词: 价值经营 企业竞争 知识竞争 营销管理 产品比较 出口商品 东南亚市场 消费者群 商业生态系统 营销效率

精明的企业家们回避竞相压价的价格战方式,从创造价值经营、先卖信誉后卖产品、实施高差异策略、强化“知识竞争”和后营销管理等方面,树创全新的竞争经营理念,不断培植新的竞争比较优势,推进企业更快发展。 一、实施“创造价值经营”,视企业向顾客提供最佳使用价值为提高比较优势的生命 面对市场竞争,许多传统产品比较优势下降,失去了市场竞争力。对此,成功的企业提出“创造价值经营”新理念,提升产品比较优势。江动公司的产品多年出口东南亚市场,然而,近年日本、韩

Shrewd entrepreneurs avoid the competitive price-warfare approach, starting a new competitive business philosophy of creating value management, selling products after selling credit first, implementing high differentiation strategies, strengthening “knowledge competition” and post-marketing management, Continue to cultivate new competitive advantages and promote the rapid development of enterprises. First, the implementation of “create value for business”, depending on the enterprise to provide customers with the best value to use In order to enhance the comparative advantage of life in the face of market competition, many traditional products, the comparative advantage of decline, losing the market competitiveness. In response, successful enterprises put forward the new concept of “creating value management” and enhance the comparative advantage of products. Jiangdong company's products exported to Southeast Asian markets for many years, however, in recent years Japan, South Korea