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农村市场分散,信息不贯通以及农民购买力不强等特点使得许多商家束手无策,望“村”兴叹。志高彩电要打开西北市场,西北的农民由于当地政府给他们打白条,没有现金购买彩电。志高的老总看到西北农民手中有优质棉花这一优势后,说服了东南沿海几家大的棉麻公司到西北收购棉花,并且在收购现场做起了彩电促销活动。这一举动不仅让志高打开了西北市场,而且还让东南棉麻公司收购到了好棉花,棉农看上了彩电……不是没有办法,只是暂时没有找到办法。只要你深入了解农村市场,一定会制订出让企业赚个盆满钵满的营销策略。因为,商机无处不在,蕾销无处不在。
Dispersed rural markets, inseparable information and poor peasant purchasing power and other characteristics make many businesses helpless, hope “Village ” sigh. Choi high color TV to open the Northwest market, farmers in northwest due to the local government to fight them white, there is no cash to buy color TV. After seeing the advantage of high-quality cotton in the hands of Northwest farmers, the chief executives of Pershing convinced several large cotton and linen companies in the southeast coast to buy cotton in the northwest and started a color TV promotional campaign at the scene of the acquisition. This move not only let Zhigao open up the northwest market, but also to the southeast cotton company acquired a good cotton, cotton farmers fancy color TV ... ... is not no solution, but did not find a solution for the time being. As long as you have a deep understanding of the rural market, we will certainly formulate a marketing strategy that will allow companies to earn a pocketed sum. Because, business opportunities everywhere, Lei pin everywhere.