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广告语言的功能首先是介绍商品的性能、特点,其次就是要缩短商品与消费者之间的心理距离,使其产生购买欲。事实证明,双关语运用恰当,是创作成功广告的重要方法。
The function of the advertising language is to introduce the performance and characteristics of the goods first, and the second is to shorten the psychological distance between the goods and the consumers and make them want to buy. Facts have proved that the proper use of pun is an important way to create successful advertisements.